A series of interactive panel discussions on current trends and best practices in business

B2B Marketing

This year's program will discuss the current trends and best practices being used by local businesses to effectively market their offerings in the B2B market space. Please join us for the next Noon@Nance event as we discuss how businesses are using social media to strengthen brands and increase sales.

April 14, 2011: Effective Use of Social Media

Time: 11:30 a.m. to 1:30 p.m.
Location: Levin College of Urban Affairs, 1717 Euclid Avenue, Room 254

Panelists:

• Rose DiPietro Director of Online Marketing at the Council of Smaller Enterprises (COSE)
• Paul Roetzer, Founder and President of PR 20/20
• Kristie Van Auken Senior VP and Chief Marketing & Communications Officer, Akron-Canton Airport

Key topics include:

• Identifying and identifying appropriate social media platforms
• Effective brand positioning and messaging
• Who Creates Content
• Creating a community; getting people to “Like” you
• Measuring effectiveness: Return on Involvement

Moderator

Sessions are moderated by Jim D’Orazio, Instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in internet marketing, marketing strategy and the business environment at the Nance College. His company works with small to mid-sized companies to develop effective internet business strategies.

Sponsors

The Department of Marketing and CSU's Student Chapter of the American Marketing Association

Register Now

To register, visit www.csuohio.edu/business/noon/reg.html

For More Information

Contact our event moderator, Jim D’Orazio at j.dorazio@csuohio.edu